CONSOLIDATION OF THE DÁDIVA GROUP
The Dádiva Group, made up of establishments offering high-quality services and products, was one of the largest and most important groups of bars and restaurants in the capital of Minas Gerais. To consolidate its image as a unit, a name, a visual identity and an institutional presentation were defined.
The name was based on the group’s first restaurant, O Dádiva. Not only because it represents the initial milestone, but because it is the most faithful image of all the work established there. Dádiva carries within itself the greatness of a gift, divine grace, the reward for what is valued: serving well and offering the best. Strong in its concept, sublime in its ideal.
The visual identity, sober and well-positioned, features a simple but highly meaningful symbol. The Giramundo Star, a handcrafted object made up of 12 5-pointed stars, harks back 250 years of family stories and beliefs in the luck provided by this object that, when hung, rotates and shows the different faces of life, and reminds us that none of them are permanent. Also called the Star of Happiness, it brought from the Iberian culture a medieval mystical custom in its making, called sewing prayers of protection or with the intention of healing, turning it into an amulet.
