A DUCK THAT’S NOT SO WILD
Pato Selvagem was created as a tribute to an old and famous bar of the same name in the city of Belo Horizonte. The light, relaxed and somewhat casual style of the new bar was the tone that its visual identity required.
Therefore, a not-so-wild duck would be the perfect counterpoint to express the entire concept developed for this establishment. A duck that was tired of migrating from one place to another and just wanted to have some fun and enjoy life.
